Once upon a time, when I first started marketing online, we had websites. And back then, if you wanted to keep in touch with people there were two main options. Get them on your email list and email them Get them to subscribe to your blog’s RSS feed Perhaps unsurprisingly, email was king back then…. [Read More]
Rogue Blog Broadcast Causes Account Closure
The other day, I read a panicked forum post from a poor guy who got his email marketing account shut down without warning. The problem was a rogue blog broadcast which had sent spam emails to his list. When blog broadcasts go bad Anyhow, in this case, it looks like his website had been hacked,… [Read More]
Continue Reading about Rogue Blog Broadcast Causes Account Closure →
How to Backup / Export MailChimp Contacts
If you use MailChimp, then this short article could save your business (or job!). Especially if you don’t already export your contacts as a backup every day. Look, I’m not going to waste time talking about how important email marketing is to your business success. Or tell you how difficult it is to build a… [Read More]
Continue Reading about How to Backup / Export MailChimp Contacts →
Amazon Outage Knocks Out Major Websites, Causing Loss Of Service And Data for Popular Email Providers
Amazon is more than the world’s favourite e-commerce store. It’s also the world’s most heavily used cloud computing provider, powering 40% of all cloud based apps. As such, many of the internet’s most popular web services rely on it. So when Amazon AWS sneezes, the rest of the world catches a cold. Well, earlier this… [Read More]
How To Avoid A Black Friday Disaster
Picture this… You’re all set for your Black Friday promotion. Offers ready. Emails queued up and everything. And just as you start hitting refresh to see all those lovely extra sales roll in.. Your email marketing account gets shut down without warning. Permanently. Your Black Friday sale is over And the gut wrenching realisation dawns that… [Read More]
Continue Reading about How To Avoid A Black Friday Disaster →
Out of Zuck…
I’ve been minimising my use of social media the last few months. So the big Facebook, Instagram and WhatsApp outage today hasn’t really affected me at all. And I have an email list. So I can still connect with my audience while the rest of the social-media-addicted world wails and gnashes their teeth. (I can just… [Read More]