Ever heard of JournalSpace?
They were an up-and-coming blogging platform that went out of business in 2009 because a disgruntled employee wiped all their data.
Including their only backup.
And with no backups available, it was goodnight for their entire business.
Here’s why this is important…
You’ve invested a lot of money, time, and energy into building your email list… and it’s an important source of revenue for your business.
For many businesses, it’s their #1 asset.
But you can’t control the actions of rogue employees.
And neither can your email marketing provider.
That’s just one of the many reasons why you shouldn’t leave it to your email marketing provider to keep your subscribers safe.
You need to keep separate backups of your email list.
Backups that are under your control.
That way, you won’t have to remember to do it any more. And you won’t have to worry about making sure your backups are secured against data breaches.
And you can enjoy the level of protection and peace of mind your email marketing provider just can’t give you on its own.