You’re all set for your Black Friday promotion.
Offers ready. Emails queued up and everything.
And just as you start hitting refresh to see all those lovely extra sales roll in..
Your email marketing account gets shut down without warning.
Your Black Friday sale is over
And the gut wrenching realisation dawns that your business could be over too if you can’t get all your subscribers back. (Hint: Your email marketing provider can’t help).
It sounds like the kind of bogeyman story email marketers might tell their kids at bedtime… but for entrepreneur, Ryan Guina, it was a reality.
He lost his list of 30,000 subscribers in the middle of his biggest marketing event of the year.
By his own account, it easily cost him several thousand dollars including direct losses, lost subscribers, and the lost opportunity for sales.
Now, before you congratulate yourself that you use a different autoresponder service, and it could never happen to you…
Here’s what you need to know
- Account closures can and DO happen without warning
- Regardless of the email marketing company you use
- Even to established marketers who have a “good name” and lots of history
All it takes is a one small thing to go wrong…
In Ryan’s case, his spam complaint rate had crept too high.
But that’s just one of many problems that can wipe out your list.
That’s why you need to backup your subscribers.
Every. Single. Day.
Otherwise you not only lose all your most recent, hottest leads… but you also have a list full of people who unsubscribed since you made the backup.
And the older the backup, the more likely you’ll get closed down again for complaints.
You have two options:
- Export your lists every single day, and store them carefully to avoid a data breach.
- Or let ListLockr back up your lists securely for you every day on autopilot.
Either way, you’ll have a fresh backup of your subscribers if you ever need it and…
You’ll never have to suffer the pain of losing your list
ListLockr’s automation makes it a no-brainer way to protect your email lists, income and business. Especially if you don’t want the headache of making daily manual exports.
So get your email lists backed up now.
And I hope Black Friday surpasses all your expectations this year.