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Social Media vs Email Marketing In 2023

By Rob Woodgate

email marketing vs social media

Social media vs email marketing… which is better? It’s a subject guaranteed to polarize marketers, but there is a clear winner. Let’s dive in… Once upon a time, when I first started marketing online, we had websites. And back then, if you wanted to keep in touch with people there were two main options. Perhaps… [Read More]

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Rogue Blog Broadcast Causes Account Closure

By Rob Woodgate

When Blog Broadcasts go bad

The other day, I read a panicked forum post from a poor guy who got his email marketing account shut down without warning. The problem was a rogue blog broadcast which had sent spam emails to his list. When blog broadcasts go bad Anyhow, in this case, it looks like his website had been hacked,… [Read More]

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How to Backup / Export MailChimp Contacts

By Rob Woodgate

If you use MailChimp, then this short article could save your business (or job!). Especially if you don’t already export your contacts as a backup every day. Look, I’m not going to waste time talking about how important email marketing is to your business success. Or tell you how difficult it is to build a… [Read More]

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Amazon Outage Knocks Out Major Websites, Causing Loss Of Service And Data for Popular Email Providers

By Rob Woodgate

Amazon is more than the world’s favourite e-commerce store. It’s also the world’s most heavily used cloud computing provider, powering 40% of all cloud based apps. As such, many of the internet’s most popular web services rely on it. So when Amazon AWS sneezes, the rest of the world catches a cold. Well, earlier this… [Read More]

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How To Avoid A Black Friday Disaster

By Rob Woodgate

Picture this… You’re all set for your Black Friday promotion. Offers ready. Emails queued up and everything. And just as you start hitting refresh to see all those lovely extra sales roll in.. Your email marketing account gets shut down without warning. Permanently. Your Black Friday sale is over And the gut wrenching realisation dawns that… [Read More]

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Out of Zuck…

By Rob Woodgate

I’ve been minimising my use of social media the last few months. So the big Facebook, Instagram and WhatsApp outage today hasn’t really affected me at all. And I have an email list. So I can still connect with my audience while the rest of the social-media-addicted world wails and gnashes their teeth. (I can just… [Read More]

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Even With The Cloud, You Still Need Backups…?

By Rob Woodgate

The cloud has become a valuable part of our business and personal lives, and with it, the promise of data that is stored in multiple places for maximum safety and redundancy. But despite the marketing hype, understand that just because you have stuff “in the cloud”, it doesn’t mean your data is totally safe. If… [Read More]

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Don’t Be An Email Chump

By Rob Woodgate

It amuses me that we have an unparalleled ability to communicate ideas with each other and exercise free speech… and yet being deplatformed is now a “thing”. Heck, the word didn’t even register in Google trends until 2016. But in our easily offended, “cancel culture” world, it’s become the go-to move for so-called social justice warriors to try and… [Read More]

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Disgruntled Employee Wipes JournalSpace

By Rob Woodgate

Ever heard of JournalSpace? No? That’s because they got deadpooled in 2009. Here’s why that’s important to you today, even if you don’t have employees

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Blogger Killed By Angry Chimp

By Rob Woodgate

Blogger, Tim Denning, had a rude awakening last year when his email marketing provider deleted his account without warning.

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Blog Articles

  • Social Media vs Email Marketing In 2023
  • Rogue Blog Broadcast Causes Account Closure
  • How to Backup / Export MailChimp Contacts
  • Amazon Outage Knocks Out Major Websites, Causing Loss Of Service And Data for Popular Email Providers
  • How To Avoid A Black Friday Disaster

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